Behind the Scenes of COKINE: The Bold New Brand Crafted by Oxel Consulting
At Oxel Consulting, our mission is to bring creative visions to life, helping brands take bold steps in the competitive world of fashion. Our latest collaboration with the newly launched brand COKINE is a perfect example of how we make that happen.
COKINE: A Vision from the Start
COKINE is not just another brand—it's a statement. With bold catchphrases, clean yet impactful designs, and top-of-the-line embroidery and prints, COKINE seeks to capture the attention of fashion-forward individuals who appreciate both quality and simplicity.
When COKINE approached Oxel Consulting earlier this year, they had a vision but needed a partner who could translate that idea into reality. Our team stepped in to help conceptualize the brand’s identity, ensuring that every element—from the logo to the product design—resonated with the market they wanted to reach.
From Concept to First Drop: How Oxel Brought COKINE to Life
At Oxel Consulting, we pride ourselves on providing a turnkey solution to our clients, and COKINE was no exception. From our offices in Paris, we carefully guided the process every step of the way, ensuring that every detail aligned with the brand’s bold and minimalist ethos.
Here’s how we brought COKINE’s first product line to life:
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Artistic Direction: We worked closely with COKINE to understand their vision and developed a distinctive brand identity. The focus was on creating bold catchphrases and a unique aesthetic, blending clean designs with sophisticated prints and embroidery techniques.
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Product Line Creation: Our expertise in product development played a critical role. We worked with our network of factories across the world to source high-quality materials that matched COKINE’s vision. Whether it was choosing the finest cotton or developing custom embroidery, we ensured that every product was crafted to perfection.
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Production Management: Oxel Consulting managed the entire production process, working with experienced factories to create COKINE’s first drop. With our global partners, we have access to a variety of materials and techniques, allowing us to execute COKINE’s unique designs with precision.
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Website and Launch Strategy: Once the product line was ready, we designed and launched a state-of-the-art website that reflected COKINE’s bold identity. The online store was created with user experience in mind, making it easy for customers to explore and purchase the collection.
The Outcome: A Brand Ready for Success
By June, COKINE was ready to make its debut. With a stunning product line, seamless website, and a clear brand identity, they were prepared to enter the fashion world with confidence. The response has been overwhelmingly positive, with early adopters praising the brand's combination of bold design and high-quality craftsmanship.
At Oxel Consulting, our partnership with COKINE is just one example of the work we do. Whether it’s helping a new brand like COKINE bring their vision to life or assisting established brands in launching new product lines, we offer end-to-end services that ensure our clients' success.
Ready to Launch Your Own Brand?
If you're looking to create a unique and impactful brand, Oxel Consulting can help you every step of the way—from artistic direction and product development to production and delivery. With our expertise and network of factories across the globe, we’re equipped to turn your vision into a reality, delivering high-quality, ready-to-sell products.
Contact us today to learn more about how we can help you launch your next great brand.
